by Alison Storm | 09/2/10
Hyatt Hotels Corporation and Chase Card Services just announced the release of a new Hyatt Card, the first ever branded card for the hotel chain. The goal is to provide Hyatt hotel guests more benefits and rewards, according to a company press release about the launch.
Customers only have to use the card once to receive a great gift-- two nights at any Hyatt anywhere in the world. The freebie is good for one year. The perk is unique among hotel-branded credit cards. Most require the user to compile points before receiving a reward. "The Hyatt Card and its rewarding benefits serve as a great addition to the world's most generous welcome from Hyatt," said John Wallis, global head of marketing and brand strategy, Hyatt Hotels Corporation. "To further Hyatt's mission of providing authentic hospitality, we have made significant enhancements and adjustments to our Hyatt Gold Passport loyalty program over the past two years to make it best-in-class. The Hyatt Card is another logical step in deepening relationships with our guests and welcoming new travelers into the fold." According to the news release, other key features of the card include:
- No foreign transaction fees
- Three Hyatt Gold Passport points for every $1 spent at any Hyatt property, one point for every $1 spent on purchases elsewhere and no limit to the points you can earn.
- No black out dates, no resort fees, no limit on available standard rooms.
- Travel protection
- $75 annual fee
"Our objective, when working with Hyatt on this card, was to create a product that resonated with the Hyatt guest and provided a differentiated offering that aligned with Hyatt's brand," said Val Greer, general manager, Chase Card Services in a company-issued news release. "Having the ability to simply and easily redeem rewards with no blackout dates or limits on available standard rooms, and no resort or internet fees, the card offers unparalleled opportunities to enjoy Hyatt properties worldwide."